Brand Story

The joi of healthy hair

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.

Product Details

Joico Smart Release Technology

Joico’s one-of-a-kind liposome delivery system continuously releases Rose Hip Oil, Arginine, and Keratin – to build strength and elasticity, replenish dry and damaged hair and protects hair from the cumulative effects of daily styling.
Maintains the strength and elasticity in hair
Keeps every link in your hair structure or bond strong

Joico and Sabre

To find out more about stocking Joico please contact us at:

Joico Favourites

JOICO x NZFW Andrea Moore Show